Litterature review on Vitamin D levels in infants in Afghanistan Dissertation

Litterature review on Vitamin D levels in infants in Afghanistan - Dissertation Example Vitamin D deficiency is widespread with more than one billion people having insufficient circulatory levelsiv. Vitamin D is essential for maintaining adequate extracellular calcium and phosphate ion concentrations to enable normal mineralization of bone and prevent hypocalcemic tetany. It influences calcium levels throug promotion of its absorption in the intestine, through direct effects on bones and also through its effects on parathyroid hormone. It is also needed for bone remodeling and bone growth by osteoclasts and osteoblasts vvi. If levels are low, hypovitamin D presents as a subclinical condition with latent manifestations of disease, bones can become thin, brittle, or misshapen. This often presents as rickets in children and osteomalacia in adultsvii. A high prevalence of childhood vitamin D deficiency exists in several developing countries (in such temperate regions similar in climate to Afghanistan) with abundant sunlight: Turkeyviii, Iranix, Saudi Arabiax, Indiaxi, China xii, Mongoliaxiii, Algeriaxiv and Nigeriaxv. The main source of vitamin D is obtained through Ultraviolet radiation on 7-dehydocholesterol in the skin. Small amounts can also be absorbed from dietary sources. It has been suggested that cultural practices, dark skin color, hot climates, lower calcium content in diets and lack of Vitamin D fortification in foods help explain the low vitamin D levelsxvi. In Afghanistan, exposure of women to sunlight is limited due to widespread use of Burqas. In children the extent to which they are covered and their exposure to sunshine and whether this correlates to vitamin D levels has not been investigated. In our project, we propose to analyze the data obtained from a randomized control trial on an infant population in Kabul, Afghanistan. We will attempt to quantify the amount of sun exposure, analyze it in relation to various socioeconomic factors and try to establish – in children who live in these climates - whether there is an associati on with Vitamin D deficiency. The current adult recommendation for Vitamin D is 25-hydroxyvitamin D levels between 200 and 600 IU/d, but this level is currently controversial considering that a fifteen-minute whole-body exposure to summer sun will lead to 20,000 IU vitamin D-3 released into the body[1]. Optimal serum concentrations are variable based on study results, but one generally agreed-upon figured is approximately 75 nmol/l, although this varies according to individual characteristics [2]. Anther study suggests that an optimal level for adults is 25(OH)D ? 80 nmol or 32 Â µg/L, based on biomarkers that react to levels of vitamin D in the body[1]. Other studies agree with the figure of 75-80 nmol/L being required for optimal bone health, although this research was done in older white adults living in Europe and the United States and may therefore differ from levels in other racial and age groups [3]. Such results may not be applicable to the determination of healthy levels i n children or in those of other racial groups such as the people in Afghanistan. These results may also be affected by the variation in diet between these cultures, as the United States and Europe encourage higher levels of calcium in the diet. There are also suggestions that the types of vitamin D that are obtained through oral ingestion are not metabolically identical to those obtained through cutaneous synthesis, which requires sun exposure [2]. There is a lack of current studies relating vitamin D levels to health in any group

Social Media and Internet Marketing Essay Example for Free

Social Media and Internet Marketing Essay Social media, although a relatively recent phenomenon, is becoming an Increasingly important part of any business’s marketing and client base development platform. According to Dragon, â€Å"The perception of social media marketing has shifted quickly no longer viewed as a trendy or passing fad, having a flexible and well-managed presence in each of the â€Å"big three† (Facebook, Twitter, and Google+) has become a must for any business seeking to secure a place in both the traditional and digital marketplace† (pg. 103). What could once be accomplished by a traditional website now needs to be supplemented by a robust and responsive utilization of the tools social media offers. Finding ways in this strange new world can be quite confusing at first but these are lessons most of today’s marketing businesses have to learn. Social media is changing the ways of traditional network marketing, to increase sales, marketing businesses have to connect with customers and join their conversations on social media sites. So even though social media marketing takes time to learn and use, social media has changed the way business is done today. Social media is changing the ways of network marketing Social media is not just a powerful tool that lets friends and family communicate, it also can be used to help market a business or product. Social media marketing as it is referred to is helping and fuelling the growing online platform of buying and selling. Many network-marketing businesses think they know what their customers want, but until they do a bit of research and discover what they want, it is just guess work. The power of social media can help network marketing businesses keep in touch with their customers and determine exactly what they want, simply by reading, capturing, and using the comments the customers make on social media sites. This new approach to marketing can help to expand and explode the marketing of products to target what customers want, and exactly when they want it. Chase and Knebl (2011) opined, â€Å"The Internet is the greatest communication tool of all time. For sales people, it is also the ultimate game changer. Past technological changes have all been improvements like voice mail, which were easily adaptable to the existing landscape, whereas the Internet is not. Over the past 15 years, it has completely taken over the way in which people get and exchange information. Over the past 5 years, it has completely taken over in which people socialize with one another. And now – right now, social networking is taking over B2B communication. Like it or not, social networking sites are completely, and permanently, redefining the way sales people find new customers† (p.p. 3 4). How marketing was managed and operated for businesses before has changed with the advent of the Internet. Traditional network marketing methods versus today’s social media marketing The traditional selling (marketing) use of the telephone is increasingly becoming obsolete as a business communication tool. The majority of business- to-business (B2B) correspondence now occurs through e-mail, simply because online communication is vastly superior to telephone as a means of sharing information. According to Chase and Knebl (2011), â€Å"The Internet has created fundamental shifts in the B2B marketplace that are driving the future of the selling profession. They require all of us who wish to sell successfully in the new marketplace to accept these changes, recognize the inherent opportunities that they offer, and become educated in the new skills needed to acquire new customers† (p. 4). In order to be efficient in marketing, it is important to realize what will work and what marketing methods are not working any more. For example, if the target market is a senior market, a yellow page ad may very well still bring in customers, but if the customers are under the age of 60, it is best to put marketing resources elsewhere. We have seen many changes to the trends and methods of marketing just over the last few years and these changes are continuing. Some of the trends and methods to watch closely according to Lake (2012) are Mobile Marketing In a report done by CTIA Wireless Association it was reported that 250+ million Americans carry mobile phones thats over 80% of the nation’s population. Mobile applications will continue to be developed and smart phones and tablet PCs will remain a part of our daily lives. Social Marketing Integration In 2011 companies began to take social media marketing seriously and because of that we saw social media explode as a marketing tool. This year we will begin to see companies heavily integrate social media into their overall marketing plan, which is how it should have been done in the first place, but better late than never. We will see social media expand from a tool used primarily for customer service and brand management to being used to collect customer data and enable better target marketing of products and services that those customers are interested. Traditional Marketing Continues to Diminishes This is always a touchy subject, because there are so many that dont want to say goodbye to the traditional marketing. Interactive or real-time marketing is easy to measure, engage and gain real time statistics that allows us to change a marketing message quickly. Customers are continuing to go online to search for information and in return making their purchases online. Its important that marketers move their marketing dollars to where the consumers are and right now thats making a gigantic shift to online. Internet marketing enables us to reach targeted audiences online, advertising costs are lower and they are easier to measure. Whats not to love about interactive marketing? Overall marketing budgets will continue to shift to a higher spend online and the traditional marketing spend will continue to diminish. Relationships will Drive Loyalty and Sales Customers want to know they matter to you and your staff. They evaluate now more than ever how they are treated, whether or not your business cares about their satisfaction. Gone are the days that they just purchase out of convenience. If you can give the best customer care, you will find that you will create consumers that are loyal to you, regardless of whether or not you have the least expensive price. They realize that in tough economic times their loyalty to you could be the life or death of your business and thats often why they will go out of their way to spend their hard-earned dollars in your place of business if you have helped in creating loyalty by giving them extraordinary care. Social media helping to promote and market businesses and products Millions of people uses social media sites such as Facebook and Twitter each day to stay up-to-date with their favorite brands and businesses. More than ever, it is important for business owners to ensure that their marketing strategies include some social media activities. Social media offers new ways to connect with current and potential customers, build online presence and also help develop long-lasting relationships with other business professionals and future contacts, Lovett (2011) made some interesting findings in his book: Social media has unquestionably entered the mainstream as consumers flock to jump on every social bandwagon, buggy, and freight train that drives past. This frenzied enthusiasm has helped the largest social networks to amass hundreds of thousands of users that rival the world’s most populous countries, while new platforms and channels emerge unabated. The early sparks of social media innovations have flourished into a raging inferno of opportunity for consumers and businesses alike. These businesses include everyone from the largest global fortune 100 to the smallest mom-and-pop shop, who are winning and losing everyday with social media. The losers are detached from their customers because they are unable to hear the outpouring of ideas and feedback over the drone of their antiquated toiling. Conversely, the winners are tapping into consumers’ needs and wants and suing social media as a method to: * Increase brand exposure * Initiate dialogue with customer * Generate interaction with their own media * Facilitate customer support * Assemble legions of loyal advocates * Spur corporate innovation * Do much, much more. (p.p. 3 4) In closing, for marketing businesses in the next decade, it will become increasingly important to monitor their brands and reputations online and to be aware of what is being said as well as do any damage control and address any issues that arise in a timely if not immediate fashion. Businesses can no longer hide behind the four walls; it is not enough to broadcast anymore. To succeed with marketing, it will be necessary to interact, engage, and create relationships to grow marketing businesses and create an effective marketing strategy in the next decade. We have seen millions attracted to social media. People are interacting and engaging daily with other individuals as well as with businesses. This will not slow down. It is believed that over the next decade one will see changes in the social media marketing platforms as well as the social media networking sites that are used. It is important to realize that when using social media in your marketing strategy, it must be remembered that it is about interaction, and not just about broadcasting. You need to create a social media marketing strategy that engages and cultivates relationships as well as solves any problems or issues that come up. Reference Lake, L. (2012). MoneyMarketingMarketing MethodsMarketing Methods and Trends Whats New for 2012. Retrieved from http://marketing.about.com/od/marketingmethods/a/marketing-methods-and-trends-whats-new-for-2012 Chase, L., Knebl, K. (2011). The Social Media Sales Revolution (1st ed.). Washington, DC: McGraw-Hill. Dragon, R. (2012). Social Marketology (1st ed.). New York, NY: McGraw-Hill. Lovett, J. (2011). Social Media Metrics Secrets (1st ed.).Indianapolis, IN: Wiley Publishing, Inc..

Lust in Sonnet CXXIX (129) Essays -- Sonnet essays

Lust in Sonnet CXXIX (129) A Savage Action Full of Blame - The essences of pure lust and its’ dark side. That is, in a word, what Shakespeare in his Sonnet CXXIX1 describes. His language is full of anger, frustration and self-blaming. A real, emotional, affected language - no flourishes. Shakespeare doesn't write about eternal love, the beauties of a woman or spiritual relations - all themes which we might expect from a classical sonnets. No - he talks about lust and the feeling of being dominated and helpless. And even a certain kind of vicious circle is strongly reflected in his choice of word and the atmosphere of the poem.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If we first take a brief look at the formal aspects of Shakespeare's Sonnet, we detect rather easily that it is presented in a very traditional way. Besides the classical end-rhyme scheme, we find a lot of examples ( e.g. line 11) of alliteration, which give the poem a very harmonic and smooth tone. But in analysing the formal aspects, there is a far more interesting and important point. The syntax of the poem already tell us a lot, especially about the word lust (l.2). In twelve of fourteen lines lust is the subject. To put it in another way, we can say that almost the whole poem is subjected - in the sense of being dominated, ruled by something - to lust.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This fact concerning the syntax, leads us to the first step of interpretation, namely the characteristics of lust. It seems, in accordance with the poem, that lust is something strong, domineering and   taking possession. But not only the syntax of the first sentence leads us to such a definition of lust; the words - or in general: the   language - in the poem speaks for itself: "...and till action, lust Is pe... ...d, one strongly feels the obsession, the madness and the extreme, because his language clearly reflects these ideas, too. And also Shakespeare's impressing use of obvious and hidden dualistic expressions, makes the reader part of his vicious circle. I think Shakespeare manages to present us a very apt - and also very beautiful - description of lust: The essence of the dark side of lust built up by helplessness, anger , frustration and the knowing that this vicious circle of attraction and domination will never end.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Works Cited 1 Shakespeare, William: Sonnet CXXIX, Norton Anthology of Poetry, fourth edition, London, p. 240 1 Marquis de Sade (1710 - 1814) : French writer who, with the ideas of his literary works, coined the expression 'sadism' 2 taken from the lecture "Poetic Movements" from Martin Heusser at University of Zurich, 3.5.2000

The Social Penetration Theory & the Uncertain Reduction Theory

Uncertainty reduction theory This theory comes to explain the uncertainty among people who communicate with each other and how different types of communication will help to reduce the uncertainty. As a starting point, the developers of this theory (Charles Berger and Richard Calabrese) stated that uncertainty is an unpleasant feeling, which people prefer to avoid as much as they can. Every person has been confronted with the feeling of uncertainty, rather if it was when arriving to new a destination or more commonly when meeting a new person.In order to reduce the unpleasant feeling, people tend to seek information about the uncertain and by that creating more comfortable feelings, and more predictable relationships in case of communication with other people. â€Å"Coping with uncertainty is a central issue in any face-to-face encounter, whether interactants are conscious of this fact or not† (Uncertainty Reduction Theory Then and Now. Charles R. Berger), but when the uncertai nty is reducing automatically the feeling of attraction (not only physically) start to emerge.In the heart of this theory, Berger and Calabrese connected uncertainty with seven concepts that are in the base of communication: verbal output, nonverbal warmth, information seeking, self-disclosure, reciprocity of disclosure, similarity, and liking. On top of that, they stated that communication reduces uncertainty, and motivation to come over the unpleasant feeling of uncertainty will occur in three situations, and in those situations people will be more likely to reduce their uncertainty level: †¢There are incentives to one of the sides (What this person can do for me? . †¢Expecting future interaction (New unfamiliar roommate). †¢Unexpected / unusual behavior from the other side There is also three basic ways in which people seeking information about another person: †¢Passive strategies – observing the other person, without him knowing he being watched. †¢Active strategies – usually will be done through asking third parties for information about the person you are interested in. †¢Interactive strategies – direct contact and connection with the other person.Sales & the Uncertainty reduction theory â€Å"There are at least two ways uncertainty is relevant to interpersonal communication processes. First, in the broad sense, uncertainty reduction is a vital concern for the conduct of almost any communicative transaction. Second, uncertainty reduction’s impact on interpersonal relationships can be looked at in a more narrow sense; that is, the role-played by uncertainty reduction in the prediction of specific relationship outcomes.The broader role of uncertainty reduction concerns the interaction process itself, whereas the narrow sense concerns the outcomes of the interaction† (Charles Berger). The interpersonal communication process is crucial for any sales person in any kind of industry no matter what kind of products / services he or she trying to promote or sell. The essence of building relationship is the uncertainty reduction theory as the two sides (more important for the sales person) trying to discover the person who stands in front of him.Definitely being able to help to the other person to know more about yourself (the salesperson point of view), will help in the purpose of reducing his uncertainty and uncomfortable feelings he deals with, while developing relationship with the salesperson. Assuming I am a salesperson, first thing in the process of building relationship (before the first contact with a customer) is to use the passive and active strategies in order to gather as much information I can about my customer.Form the moment the first meeting was conducted, I will use the interactive strategy as I wish my customer will know everything he want to know about me (or about the product / service I wish to promote),and by that making him feel more comfortable and not vulnerable. The purpose of using this theory expressed best in the course book â€Å"SELL†, It was mentioned that â€Å"The more the sales person knows, the easier it is to build trust and gain the confidence of the buyer. Buyers have certain expectations of the salesperson and the knowledge that he or she brings to the table†.This quote reflects best why a salesperson must use the uncertainty reduction theory in order to achieve his goals. As a salesperson, I should adjust my content and tactic toward my customer habits; this is another reason why it is important to use the three ways for gathering information according to the uncertainty reduction theory (Active, Passive and Interpersonal). The Social Penetration Theory This theory takes the theory of Berger and Calabrese one step deeper, as it xamines more deeply the interpersonal relationship / communication between two or more parties. The theory developed by Irwin Altman and Dalmas Taylor (1973), in which they st ated that as relationship develop, it become deeper and deeper, from non-intimate levels through to more personal levels. This method also called ‘Onion analogy’, as the intimacy grows and time pass by, more layers of the personality revealed to the other side, that is also the way social penetration is being made, through self disclosure.According to this theory, the disclosure goes through few stages: Orientation stage, exploratory affective stage, affective stage, stable stage and de-penetration stage. Each stage reflects the level of intimacy / level of familiarity with another person. Number of studies examined this theory, all agreed that development of relationship between people come together with development from knowing peripherals aspects of personality into deeper aspects. The theory of social penetration provides a framework for describing the development of interpersonal relationship. These behaviors include exchange of information, exchange of expressions of positive and negative affect, and mutual activities† (The development of interpersonal relationship: social penetration processes). The salesperson should be aware both to his personality, together with the customer personality, and to understand to which level of intimacy the customer is willing to reach / or to which level he want to get with the customer. Sales & The Social Penetration TheorySalespersons should understand the implications of the social penetration theory on the best side in order to create long term relationship between them (or the company they are represent) and their consumers. These days any business, no matter how big it is, wishes to create base of loyal customers who had good experience with the business directly or through the business sales force. From that reason, the business sales force has to be skilled in the aspect of interpersonal relationship. For example, a salesperson who skips the levels / stages of disclosure (according to theory) w ill fail in his purpose of ‘capturing the customer’.On top of that, his self-disclosure should be done precisely as well and he should not give to much information about himself or the product / service in the early stages of the relationship. â€Å"Most service marketers today recognize the importance of keeping customers and making them into better customers (Berry 1983). In marketing whole life insurance (and, perhaps, similar services), the sales-person's ability to affect the customer's commitment and dependency on the provider may be determined largely by the interpersonal relationship he or she establishes with the customer.Likewise, in service contexts characterized by continuous exchange activity and considerable purchase uncertainty, the long-term interests of the customer may be best served by initiating and maintaining enduring relationships with salespeople† (Relationship Quality in Services Selling: An Interpersonal Influence Perspective). As mentio ned in the quote above, establishing good interpersonal relationship between the salesperson and the customer is crucial for any business these days.Moreover, in order to create good brand name for the business, the salesperson must have the ability to answer all the expectations of the customer, and to be trustworthy while doing so. The key issue for salesperson when he implicate the social penetration theory is not to hurry thing too much, for instance he can’t be intimate with the customer at the early stages of the relationship. He should be peaceful, and should have the ability to give the customer the opportunity to disclose himself and not to push him into the corner and by that scare him away.

Marginal social costs Essay

Marginal social costs comprise private and external costs whilst marginal social benefits comprise private and external benefits. Externalities could be positive or negative; for instance, when social benefits greater than private benefits, it is a positive externalities. External costs will steer level of production and consumption above the socially efficient level; or vice versa. ‘In perfect free market system the market forces of supply and demand would lead to the optimal allocation of resources whereas social marginal benefit equals the social marginal cost and community surplus is maximised. ’ (Gillespie, 2007, p102) Price mechanism, the salient feature of a free market economy, acts as the signalling and incentive function as well as rationing device on resource allocation, which is corresponding to Mankiw’s 4th principle: ‘People respond to incentives’ (Mankiw, 2008, p7). Price enables ‘transmission of preferences’ that assists the information flow between entrepreneurs and consumers (Tutor2u, n. d. ). However, resource allocation will only be efficient if the price accurately reflect marginal social costs and benefits of consumption and production; whilst having good levels of information flow and resources mobility in the market economy. Thus, market failure will occur when the ‘signalling and incentive function of the price mechanism fails to operate optimally leading to a loss of economic and social welfare’ (ibid, n. d. ) Social efficiency and equity are the two major objectives of government intervention (Sloman, 2007, p190). Social efficiency occurs when marginal social benefits identical marginal social costs. If marginal social benefits have exceeded marginal social costs, it will be socially efficient to increase production; or vice versa. Equity is ‘fair distribution of resources’, which free market economy claimed as fail to lead both (ibid, p190). Government intervention can be conducted in various ways, such as legislation, taxation and subsidies; however, is claimed may lead to several issues. Price control is a pricing system determined by the government that dictates the prices of a commodity. It could be demonstrate in Figure 7-8. image06. pngPrice ceiling is conducted to make consumers better off. If it is below the equilibrium, (P0 in Figure 8), a shortage will be formed (Q2>Q1), which then lead to welfare loss as in free market economy, price would rise and reach equilibrium at PE. image07. png Price floor, is conducted to make entrepreneurs better off. If it is above equilibrium, (P0 in Figure 9), surplus will be formed (Q2>Q1) which then lead to welfare loss as in free market economy, price would fall to reach equilibrium at PE. However, if government require complete control on a business, it may use nationalisation, which means transferred private company’s ownership into public sector. Government intervention may also lead to issues such as valuation problems, Bureaucracy and lack of incentive. Bureaucracy, for instance, decision-makings may be time-consuming and lack of accuracy as it involved various groups. Moreover, it may virtually encourage the criminal and corrupted activities, such as the ‘black markets’, namely, illegal free markets. Taking everything into consideration, certain conclusions can be drawn. In free markets economy, price and allocation of resources are determined by demand and supply conditions, which their alterations would steer to new equilibrium price and quantity. In addition, government may intervenes the markets in terms of price controls as attempting to remedy market failures and imperfections which however may lead to corruption and inefficiency of allocation and production. References Tutor2u. (n.d.)  AS Markets & Market Systems: Price Mechanism. Retrieved, November 18, 2010 from   http://www.tutor2u.net

Correlational Study Examining Emotional Intelligence, Burnout, and Job Insecurity

Correlational Study Examining Emotional Intelligence, Burnout, and Job Insecurity The notion of emotional intelligence According to Mayer, Salovey and Caruso (2008), the original notion of emotional intelligence (EI) was that some people have the capacity to reason as well as utilize emotions to augment their thoughts more efficiently than others (p.503). Ever since 1990, emotional intelligence has developed into a small sphere of consulting, education, testing and publication (Mathews, Roberts Zeidner, 2004, p.179).Advertising We will write a custom research paper sample on Correlational Study Examining Emotional Intelligence, Burnout, and Job Insecurity specifically for you for only $16.05 $11/page Learn More Nevertheless, the visible size of the sphere transcends what we perceive as pertinent scientific research in the field. As a matter of fact, Locke (2005) recently asserted that emotional intelligence is an invalid notion partly because it is described in a variety of ways (p.425). It is worthy to mention that emotional intelligenc e was initially defined as a set of interconnected capabilities. Nonetheless, a number of scholars have defined emotional intelligence as an assorted blend of traits such as self-worth, happiness, self-management and optimism as opposed to ability-based concept (Petrides Furnham, 2001, p.425). This alternative approach to emotional intelligence notion (using the term to assign assorted blends of traits) has resulted in substantial misunderstanding and confusion as regard the nature of emotional intelligence. Many aspects, such as self-worth, incorporate in these models are not directly associated with emotion or intelligence or their interrelation (Mathews, Roberts Zeidner, 2004, p.185). The main factors of Emotional Intelligence Schutte and others (1998) assert that there are various emotional intelligence models that offer alternative theoretical outlines for conceptualizing the idea (p.168). For example, Salovey and Mayer (1990) proposed an emotional intelligence model that emb races three groups of adaptive capabilities: â€Å"appraisal and expression of emotion, regulation of emotion and utilization of emotions in solving problems† (p.185). In spite of the fact that emotions are at the center of this model, it also embraces social and cognitive roles related to the utilization, regulation as well as expression of emotions (Schutte et al., 1998, p.168). Salovey and Mayer (1990) have developed a modified emotional intelligence model which lends credence to the cognitive elements of emotional intelligence. The adjusted model embraces four categories of emotional intelligence: discernment, assessment and expression of emotion; emotional facilitation of thoughts; perception, evaluating and using emotional awareness; and reflective regulation of emotion to promote intellectual and emotion development.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The first category is considered as the most elementary process whereas the reflective regulation of emotions is perceived as the most intricate process. In addition, each category has different levels of capabilities which an individual masters in a chronological order (Schutte et al., 1998, p.168). Comparison between Bar-On EI Scale and Scutte’s 33-item EI Scale There are different types of scales used to assess the construct of emotional intelligence. For instance, the Bar-On Emotional Quotient Inventory is a 133-item self-report assessment comprising of 15 discrete scales. These scales measure: optimism, happiness, impulse management, stress tolerance, flexibility, problem solving, social responsibility, interpersonal relationships, empathy, self-realization, self-respect, assertiveness and emotional self-recognition (Schutte et al., 1998, p.168). Bar-On Emotional Intelligence Scales have demonstrated proof of validity since they compare favorably with other measur es that are tentatively differentiated and related between groups such as persons who rated themselves as exceptional on individual achievements and those who individuals who rated themselves as low achievers (Schutte et al., 1998, p.169). On the other hand, Scutte’s 33-item emotional intelligence Scale model is developed on the basis of the original emotional intelligence model crafted by Salovey and Mayer (1990) in order to create a solid basis for measuring individuals’ present level of emotional intelligence (Schutte et al., 1998, p.169). The 33-items loading on factor one embodies all segments of the conceptual model of Salovey and Mayer (1990). The depiction of various groups of the model in this set of 33 items is approximately in proportion to the model. 13 items (of Scutte’s 33-item Emotional Intelligence Scale) emerged from those produced for the expression and appraisal of emotion category of the model. The second batch of 10 items emerged from those produced for the regulation of emotion category while the last 10 items emerged from those items produced for the utilization of emotion category (Schutte et al., 1998, p.171). Shuttle’s Emotional Intelligence scale Emotional intelligence is commonly conceptualized as a rather trait-like enduring attribute. A number of similar trait-like attributes are associated with one of the big five personality dimensions: openness to experience (intellect); conscientiousness; agreeableness; extraversion; and neuroticism. In order to measure the place of EI as assessed by the 33-item self-report scale in the context of the big-five structure (and to offer information on the discriminate validity of the scale), scores on the 33-item scale were associated with the big-five personality aspects (Schutte et al., 1998, p.175).Advertising We will write a custom research paper sample on Correlational Study Examining Emotional Intelligence, Burnout, and Job Insecurity specifically for you for only $16.05 $11/page Learn More Shuttle’s Emotional Intelligence Reliability and Validity It is generally assumed that a valid measure of emotional intelligence is associated with measures that evaluate precise attributes of impulsivity, ability to regulate emotions, depressed mood, outlook on life and expression of emotion. As anticipated, upper scores on the 33-item emotional intelligence scale were positively correlated with mood repair as quantified by the Mood Repair subscale of the Trait Meta Mood Scale [r(47)=0.68, p0.0001]; enhanced attention of feeling as quantified by the Attention subscale of Trait Meta Mood Scale [r(48)=0.63, p0.0001]; diminished alexithymia as calculated by the Toronto Alexithymia Scale [r(24)=-0.65, p0.0001]; enhanced optimism as gauged by the optimism scale of Life Orientation Test [r(26)=0.52, p0.006]; reduced impulsivity as computed by the Barratt Impulsiveness Scale [r(55)=-0.39, p0.003]; and reduced depression as comp uted by the Zung Depression Scale [r(37)=-0.37, p0.021] (Schutte et al., 1998, p.172). In order to corroborate the initial findings of internal consistency of the 33-item scale, Schutte and others requested five male and 27 female students from southeastern United States college [average age=30.11, S.D=10.13] to reply to the 33-item measure. The cross-check of internal consistency of 33-item scale revealed a Cronbach’s alpha of 0.87 for all the participants. In order to assess the test-retest reliability of the 33-item scale, the researchers requested six males and 22 females college students [average age=32.00; S.D-10.13] to respond to the scale twice with an interval of 14 days between measurements. The test-retest reliability of the 33-item measure was 0.78 (Schutte et al., 1998, p.173). Schutte’s Emotional Intelligence interpretive guideline The emotional intelligence model developed by Salovey and Mayer (1990) provided the conceptual backdrop for the items used in the Schutte’s 33-item scale. A factor examination of a large segment of items proposed a one-factor solution of 33 items that brought about scale items that characterized each group: utilization of emotions in solving problems; regulation of emotion in the self and others; appraisal and expression of emotion in the self and others. Given that the initial pool of items represented all groups and elements of the hypothetical emotional intelligence model developed by Salovey and Mayer (1990) and since the first factor generated from a factor examination embraced an approximately equal number of items from various groups and elements of the model, one can construe the outcomes of the factor analysis as a reflection of identical construct of emotional intelligence. Nevertheless, caution should be taken when making this conclusion. First, there are other operationalizations of emotional intelligence to the ones offered by Salovey and Mayer (1990) model. Second, the scale has a lim ited number of self-report items (33 items). This means that alternative measurement techniques or items might reveal more specific aspects of emotional intelligence (Schutte et al., 1998, p.173). What’s more, the 33-item scale revealed fine internal reliability when two different samples were used. For example, the test-retest sample showed that the scores were reasonably consistent over time. The 33-item scale also revealed proof of validity. For instance, scores on 33-item scale were associated with eight of nine measures envisaged to be associated with emotional intelligence. The other measures evaluated hypothetically related constructs such as impulsivity, ability to regulate emotion, and outlook on life.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In nutshell, the 33-item scale provides a valid and reasonable measure of emotional intelligence as hypothesized by Salovey and Mayer (1990). The potential use of Schutte’s 33-item scale in hypothetical studies may include investigating the nature of emotional intelligence such as the effects of emotional intelligence, determinants of emotional intelligence, and whether emotional intelligence can be improved (Schutte et al., 1998, p.176). References Locke, E. (2005). Why emotional intelligence is an invalid concept. Journal of Organizational Behavior, 26, 425–431. Mathews, G., Roberts, D., Zeidner, M. (2004). Seven myths about emotional intelligence. Psychological Inquiry, 15, 179–196. Mayer, J., Salovey, P., Caruso, R. (2008). Emotional Intelligence: New Ability or Eclectic Traits? American Psychologist, 63(6), 503-517. Petrides, K., Furnham, A. (2001). Trait emotional intelligence: Psychometric investigation with reference to established trait taxonomies. E uropean Journal of Personality, 15, 425–448. Salovey, P., Mayer, J. (1990). Emotional intelligence. Imagination, Cognition and Personality, 9, 185-211. Schutte, N.S., Malouff, J.M., Hall, L.E., Haggerty, D.J., Copper, J.T., Golden, C.J., et al. (1998). Development and validation of a measure of emotional intelligence. Personality and Individual Differences, 25, 167-177.

Free Essays on Thin Line Between Love And Lust Sonnet 128

written are flattering. Yet the poet turns the flattering to lust when the compliments are more gratifying for his sexual desire than any love that may be present. The sonnet is full of compliments of this sort. Ten of the fourteen lines that make up the sonnet are devoted to compliments. Except the compliments, instead of being gratifying are obsessive and sexual. â€Å"I envy those jacks that nimble leap to kiss the tender inward of thy hand† (128.5-6). He is addressing his wish to be the keys on the virginal she is playing exhibiting his over obsessiveness. The sexual desire found here is also evident in line 12 â€Å"Making dead wood more blessed than living lips†. By finding the keys that touch her hand more blessed than his lips that stand alone the line simultaneously shows his vulgar want of the woman’s body. Clark 2 â€Å"Since saucy jacks so happy are in this† (13). He is in a sense putting down her in a vulgar manner by telling the woman playing the instrument that her keys are irrelevant to the situation. As if she needs to quit the playing that she is enjoying doing and pay attention to him. Along with the obscene vulgar ness he displays an unfulfilled longing for the woman he feels the need to control and jealously of the keys that get the chance to touch her body. â€Å"Whilst my poor lips, which should that harvest reap... Free Essays on Thin Line Between Love And Lust Sonnet 128 Free Essays on Thin Line Between Love And Lust Sonnet 128 There is a Thin Line Between Love and Lust In Shakespeare’s sonnets the idea of love is a frequent topic. The love he normally speaks of is disclosing a sense of purity. However in sonnet 128 Shakespeare proclaims a pure love that can be viewed as promiscuous and lustful. At first sight sonnet 128 seems to contain an unalloyed love and desire for someone else. Nothing in the sonnet seems to have a negative tone intently. Actually the words written are flattering. Yet the poet turns the flattering to lust when the compliments are more gratifying for his sexual desire than any love that may be present. The sonnet is full of compliments of this sort. Ten of the fourteen lines that make up the sonnet are devoted to compliments. Except the compliments, instead of being gratifying are obsessive and sexual. â€Å"I envy those jacks that nimble leap to kiss the tender inward of thy hand† (128.5-6). He is addressing his wish to be the keys on the virginal she is playing exhibiting his over obsessiveness. The sexual desire found here is also evident in line 12 â€Å"Making dead wood more blessed than living lips†. By finding the keys that touch her hand more blessed than his lips that stand alone the line simultaneously shows his vulgar want of the woman’s body. Clark 2 â€Å"Since saucy jacks so happy are in this† (13). He is in a sense putting down her in a vulgar manner by telling the woman playing the instrument that her keys are irrelevant to the situation. As if she needs to quit the playing that she is enjoying doing and pay attention to him. Along with the obscene vulgar ness he displays an unfulfilled longing for the woman he feels the need to control and jealously of the keys that get the chance to touch her body. â€Å"Whilst my poor lips, which should that harvest reap...

5 Steps to a Killer Cover Letter

5 Steps to a Killer Cover Letter Cover letters remain a hugely important part of the job search game- no matter what your friends are telling you. And yes, we know it’s the hard part. We know writing might not be your strong suit. We know the competition is stiff. But still, you usually have to write one, and it should impress. Don’t throw away what could be your best opportunity to charm the hiring manager. Rather than waste your time (and your employer’s time) with a total stinker, laden with clichà ©s, take the time to really showcase everything that’s best about you. Here are five steps to crafting a cover letter that will help you stand out from your peers.1. Wow ‘em from the startGrab them with your opening line, and draw them in. Make it so good that the hiring manager can’t help themselves but read the whole thing- without skimming. Use fresh language. Tell a story. Show your personality (but don’t get too cocky; remember to keep it professional) and set the t one for the rest of the letter.2. Be specificPick 3-5 points you want to highlight that prove you are a perfect match for the job description. Show you’ve listened to what they need, then show them you are it. Tell them specifically what you would bring to the job, and why you’re the only one qualified to do so.3. Be personalBlend the personal and professional so they’re seamlessly woven into one narrative of your competence and sparkle. If there’s something about you that didn’t quite fit in your resume, but which makes you just perfect for this position, emphasize it here. Make sure to tie your sharing into the job itself. A personal story about saving a cat doesn’t make much of an impression for a data entry job.4. Stick the landingYou don’t have to go for the hard close to make the lasting impression. In fact, if you’re too brazen with your insistence of being the candidate of their dreams, you might put off the hiring mana ger. Try instead to emphasize how much you’d love the opportunity to meet with them and display how your skills and experience could be a real asset to their company.5. Get it into the right handsPut your cover letter both in the body of your email and include it as an attachment. Try to find a real live human’s email address, whether an HR manager or a connection-of-a-connection, and craft an informative subject line. Make sure if you’ve been referred by someone in your network to include their name up front.Finally, his  send, sit back, and see whether you succeeded in nailing your cover letter and getting your dream interview.

Diversity in your Learning Team Research Paper Example | Topics and Well Written Essays - 250 words

Diversity in your Learning Team - Research Paper Example The injection of new ideas increases diversity of ideas within team learning therefore improving its effectiveness Men and women have different perspective and line of thought about different issues and therefore important in injecting diverse ideas hence increasing effectiveness. Additionally, differences in learning styles different genders generate a new dimension of diversity within the group. Men may tend to be faster and more practical while women may prefer being slow and more inquisitive and idealistic. Men and women see difficulties in different perspectives and their preferred approach is different thereby creating new lines of thought. Men and women have different levels of satisfaction on performance and thus evaluate success differently thereby improving group’s effectiveness (Rummler & Kwong, 2010). Gender diversity has its negative effects on group learning and effectiveness. Competition between genders may result to disagreements and failure to achieve objectiveness. Since women tend to be relational as opposed to men, they may give in to groupthink, which reduces group’s effectiveness. Different communication styles between both genders introduce communication barriers. This reduces group’s learning and effectiveness. Lastly, growing sexual relationships among group partners may compromise group’s effectiveness (Rummler & Kwong,

A Response To the Promp Essay Example | Topics and Well Written Essays - 1000 words

A Response To the Promp - Essay Example He believes that to be unhelpful, and wants the readers to focus on confronting the fact that everyone’s mind works differently and following the same morals - regardless of their perception of life - can be considered as dangerous. This, he thinks, is a much better approach as everyone should not be judged similarly, peoples’ situation in life is different thus, their thoughts about what is right and what is wrong may differ, too. One of the themes that is most talked about in his book is about the master-slave morality. He believes that the good and evil forces in the world are in a constant struggle against each other. The definition of good and evil is different for the rich and the poor. The aristocrats are the ones with the power, the wealth and even the health and are, thus, considered as good. This reminds one of Aristotle’s ethics which stated that only the noble could achieve moral excellence; the poor had no hope of doing that. The bad are those who we re poor, unwell and weak, which would be the slaves in Nietzsche’s time. This was master-morality. In reference to the master-morality came the slave-morality, this seemed to be a contrast to the master-morality. The concept behind this is that the good are those who are meek and submissive; they are not worldly and are pious. These are, of course, the people who are a part of the lower caste group. The evil, on the other hand, are those who are rich and cruel, are worldly and egotistical. Nietzsche considered slave morality to be pessimistic as well as fearful; he believed it to be of value to only those who suffered from similar circumstances. In his book, he says that slave-morality was introduced by the slaves themselves who were resentful of their low station in life. He argues that this concept of equality allowed the slaves to be in peace with their current conditions without being hateful towards themselves. Believing that those who were successful or wealthy were bad allowed them to be content with their own lack of progress in the society, allowed them not feel inferior about themselves when compared to the rich. They tried to convince themselves that their position in society was by choice that they were meek because they wanted to be, and should not be thought of as weak. He writes about how slave-morality is the reason behind nihilism, which has taken over Europe. There are tensions due to the contradictory nature of the master-slave morality, which is an issue as both have values which are followed by most of the Europeans. Nietzsche says that the extraordinary people should not be ashamed of their individuality when concerning the morality which is followed by the general public. It may work for them but can be harmful for the exceptional people. However, he also says that morality in itself is not bad for the public, but it should not be forced on people. Those people, who do not find it right, should not be forced to follow it, but inst ead choose to believe in their own version of morality. The master-slave morality should not be followed to the point. Of course, there are some very successful people who are rich and that may lead them to be selfish or cruel or possessing any other number of bad qualities, but one cannot just write them off. The fact of the matter is that they are successful and rich, they must be doing something right to achieve that. So there is a positive and negative side – both – in master morality. On the other hand, if these people are thriving by doing bad things such as stealing,

The Catholic Church and Its Influence on Africans in Colonial Latin Essay

The Catholic Church and Its Influence on Africans in Colonial Latin America - Essay Example The Church used a number of ways for a number of ways for conveying its messages and maintaining the order which ranged from the content of the sermons to the establishment of institutions like the Inquisition. The Catholic Church was an influential and powerful institution in colonial Latin American society, but its teachings were not followed by all the members of the colonial Latin American society. Africans in Colonial Latin America As Landers pointed out that the Africans started living in Latin America about a century before they started living in the United States. In her book ‘Slaves, Subjects and Subversives’ she studied the African Diaspora in Latin America. The study includes the experiences of many types of African descents, most of them were slaves, but there were also free people. She also presented her views about Christianity which was purposefully and religiously used for enslaving oppressors.1 Out of about twelve million Africans only eleven million cou ld survive the trauma and horror of slavery of the Middle Passage and mostly worked as slaves in plantation. Their and their decedent’s experiences of plantation slavery are horrible realities of the Iberian colonies of Latin America. The Catholic Church played a key role in soothing their sufferings.2 The Role of the Catholic Church in Maintaining Social Order The entire population of the Colonial Latin America society was under the influence of the Catholic Church including Africans who were mostly slaves and the Church served as an institution aiming to maintain the social order in the society. The Catholic Church tried to ensure that the social order is not overturned by the Africans or the slaves. The sermons of the Catholic Church did not approve the extreme cruelty of the slave owners and often criticized them, but they didn’t say anything against the slavery. The sermons of Padre Antonio Vieira instructed African slaves to obey their masters irrespective of the extreme cruel treatment by them. The sermons also talked about the rewards in the heaven for their sufferings on the Earth and insisted to pay attention on peace of their souls neglecting their physical pains.3 These sermons meant to comfort African slaves so that the social order is not disturbed. The sermons of the Catholic Church also tried to minimize any possibility by the African slaves to rise up against their masters or to escape from their masters. The sermons aimed to divert the focus of the African slaves from their sufferings to the afterlife and their souls. The sermons emphasized on neglecting worldly pains for the peace of souls and afterlife and ensured that the slaves are loyal to their masters and masters are obeyed by them so that the social order is maintained. The Catholic Church also used the institution like the Inquisition to maintain the social order. The Inquisition was used for interrogating and bringing to trial those who don’t follow the teaching s of the Catholic Church and go against it. â€Å"The Inquisition investigated everything from not living up to the teachings of the Church, to practicing Judaism, to charges of sorcery†

Address an economic issue of current interest to WSJ readers Assignment

Address an economic issue of current interest to WSJ readers - Assignment Example This is a considerable drop, when compared the previous year’s estimate of 12%. This has also caused new home building to slow down which directly affects economic growth. Besides, the effect of this drop to the economy, those planning to buy new homes may have a smile as the pressure on home prices is expected to ease up with a notable drop of 1.2% compared to the same period in 2013. After reading the article, I would like to share few ideas that crossed my mind concerning what the editor states about economic growth and the real reasons behind this drop. For a start, I believe there are various reasons that are responsible for this drop and severe weather and rising mortgage is only a fraction of these reasons. As it is a trend, new homes only account for 10% of all home sales; therefore, a drop in sales for home sales does not necessarily mean that homebuyers have slowed down. This means that, despite the severe weather conditions and rising mortgage, new home sales could have gone down after losing potential buyers to older house sales. An article in 2013 by Cho highlighted that Shadow Inventory held by the GSEs and US-HUD largely outnumbered REO. This shows there is a large supply of homes that could come to market and sustain the current demand, leaving little room for new homes. In support of this opinion, another article by Gundlach specifies that the hou sing market is soft and has been significantly slowed down by the aging pool of loans in the foreclosure process. The forecast done by National Association for Business Economics on this year’s housing investment is a valid reason that, despite the severe weather conditions, new home ownership will still experience slow growth perhaps, the rise in mortgage being a more viable reason. Other significant factor in the drop, in new home ownership, is the increasing cost of

Marketing communication Essay Example | Topics and Well Written Essays - 2250 words

Marketing communication - Essay Example †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 Market Share†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Review and Analy sis of the Communication Mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Advertising†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Sales Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Sponsorship†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 Direct Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Personal Selling†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 Public Relations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Recommendation... Adidas and Nike are some of the vibrant brands that provide the sports clothing and foot ware in the United Kingdom (Roberts, 2001, pp. 170-172). These two major companies majorly use the retailers to be able to reach the vast market of United Kingdom. The retailers are widely spread out in all major and small towns and cities within UK and this provides a wider access to the market (Netherlands. Economische Voorlichtingsdienst. Bibliotheeken Documentatiecentrum, 1987, p. 35) Nike and Adidas have used several marketing tools to reach the market. There are several PESTEL factors that affect these tools, e.g., the environmental factors which determine the competition from the other brands and economic factors such as the decreasing inflation rates which determine the prices of the products and affect the marketing budget. Public relations are used as the companies cannot survive in isolation. These products are introduced to the public through the constant interaction with the customer s by the employees and different stake holders. Direct marketing is employed as the company needs to know and get feedback and responses from the consumers through e-mails and online buying concerning their feeling concerning the products. Sales promotion is another marketing tool that is used in rewarding the consumers. This creates an incentive for consumers to buy. This is done through the coupons, samples, free trials and illustrations. Advertising is used and it is more effective when done through the audio visual. Report Title: Date To: From: 1.0 Introduction 1.1 Background. Nike and Adidas are the major brands in the United Kingdom sporting and footwear industry. These major brands have been able to take up other

Supply chain management Essay Example | Topics and Well Written Essays - 2500 words - 3

Supply chain management - Essay Example To achieve this objective, there is a need of an organization to have an efficient supply chain that will make it possible for the organization to supply their products without passing on the extra costs of supply to their customers. In achieving this objective, the organization under consideration will manage to obtain a competitive advantage over its competitors. However, this is not the case, and it is because there are a variety of factors that determine the supply chain of a product. Some of these factors are beyond the control of business organizations (Lee and Lee, 2007). This is because they are influenced by the environmental conditions. This research paper is an examination of the global supply chain of coffee. It is important to denote that coffee is an important product, that is traded worldwide, and the balance of trade in regard to coffee production and manufacturing, is in favor of the developed countries, as opposed to the developing countries (Lindgreen and Maon, 2013). Coffee is one of the major sources of revenue for less developed countries, and it is always grown on large scale, for purposes of exportation. On this basis, coffee is a very valuable crop in less developed countries, since it is a source of livelihood. In analyzing the global supply chain of coffee, this paper will identify the power in which different actors in this supply chain hold in the market. It is important to denote that most production of coffee emanates from the third world countries, while the manufacturers of this coffee, popularly referred to as roasters are found in the first world countries. Global trade in coffee has been made possible because of the international liberalization of trade. Liberalization of trade involves reducing international barriers to trade in services and goods (Sherer, 2005). This principle is based on the concept that a market works better and most efficiently when competition existing in it, is less regulated. It is important to

Marketing communication Essay Example | Topics and Well Written Essays - 2250 words

Marketing communication - Essay Example †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 Market Share†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Review and Analy sis of the Communication Mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Advertising†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Sales Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Sponsorship†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 Direct Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Personal Selling†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 Public Relations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Recommendation... Adidas and Nike are some of the vibrant brands that provide the sports clothing and foot ware in the United Kingdom (Roberts, 2001, pp. 170-172). These two major companies majorly use the retailers to be able to reach the vast market of United Kingdom. The retailers are widely spread out in all major and small towns and cities within UK and this provides a wider access to the market (Netherlands. Economische Voorlichtingsdienst. Bibliotheeken Documentatiecentrum, 1987, p. 35) Nike and Adidas have used several marketing tools to reach the market. There are several PESTEL factors that affect these tools, e.g., the environmental factors which determine the competition from the other brands and economic factors such as the decreasing inflation rates which determine the prices of the products and affect the marketing budget. Public relations are used as the companies cannot survive in isolation. These products are introduced to the public through the constant interaction with the customer s by the employees and different stake holders. Direct marketing is employed as the company needs to know and get feedback and responses from the consumers through e-mails and online buying concerning their feeling concerning the products. Sales promotion is another marketing tool that is used in rewarding the consumers. This creates an incentive for consumers to buy. This is done through the coupons, samples, free trials and illustrations. Advertising is used and it is more effective when done through the audio visual. Report Title: Date To: From: 1.0 Introduction 1.1 Background. Nike and Adidas are the major brands in the United Kingdom sporting and footwear industry. These major brands have been able to take up other

Tendonitis and apoptosis Literature review Example | Topics and Well Written Essays - 1000 words

Tendonitis and apoptosis - Literature review Example Other factors that could initiate cell apoptosis such as vulnerability of tendons to hypoxia which leads to hypoxia-induced cell death, excessive tensile load on the tendons, lack of vascularisation within connective tissues, degenerating balance of growth factors and presence of apoptosis-signalling enzymes, and injections such as anti-inflammatory glucocortisoids also hasten the process of the degradation of tenocytes leading to tissue necroses (Busch, et al., 2012; Dean, Franklin & Carr, 2012; Klatte-Schulz, et al., 2012; Liang, et al., Maeda, et al., 2009; Poulsen, Carr & Hulley, 2011). While most of these studies independently experimented on the mechanisms of how tenocytes degenerate and regenerate as well as the effects of certain drugs to prevent further cell death, some of the reports performed tests with regards to the influence of naturally-occurring compounds such as reseveratrol and curcumin on apoptosis genes, including the identification of the mechanisms of downregula tion or upregulation on the targeted sequences (Buhrmann, et al., 2011; Busch, et al., 2012). ... The study was undertaken to fully explain the role of Sirt-1 in the upregulation or downregulation of genes normally associated with cellular apoptosis. Since Sirt-1 is not fully studied, the effects of regulating its expression was used to explain how it triggers the signalling pathways of apoptosis among tenocytes in vitro, along with its possibility of being connected with other apoptosis proteins such as p53, Bax, SCAX, among others (Busch, et al., 2012). Aside from aiming to identify how Sirt-1 can be repressed or induced, the addition of resveratrol, an organic compound from grapes and testing its anti-inflammatory and repressive effects on Sirt-1 in tenocytes treated with either SO or ASO were also conducted. Using in vitro monolayer cell cultures of tenocytes, tests were conducted using immunological, immunofluorescence and immunoblotting assays, transfect ions of anti-sense Sirt-1 sequences, cell viability and apoptotic assays, and immune complex kinase assays, and these wer e observed using microscopy, purifications through electrophoresis and pelleting, and were analysed statistically using t-tests (Busch, et al., 2012). Results showed that the introduction of ASO in the tenocytes significantly affected the expression of Sirt-1 and its products by downregulating it, resulting to the initiation of apoptotic signalling pathways, while the addition of SO did not affect Sirt-1 and its products through downregulation, thus it was comparable to the control (Figures 2-4). However, it was rather surprising for the researchers to observe that while the addition of resveratrol in either control or SO-treated cells greatly inhibited inflammatory responses and cell apoptosis, in ASO-treated cells it enhanced and even hastened cellular

Society and Culture Essay Example for Free

Society and Culture Essay A. Background of the Study Nowadays, Filipino teenagers tend to be liberated and patterned their lifestyle based on western culture. If this is all to be considered, the culture of being conservative from our ancestors will be gone. Premarital Sex is now treated by many as natural or normal. Mostly teenagers occur to this even outside marriage. They continue doing this because it does satisfy their sexual pleasures. They are not aware that what they are doing is a sin called fornication. Fornication means sexual immorality or voluntary sexual intercourse between two persons of the opposite sex, where one or both are unmarried. This study will attempt to analyze how open minded Far Eastern University students on Premarital Sex. It is hoped that the result of this study will help to determine the length of open mindedness of Far Eastern University students on Premarital Sex. B. Statement of the Problem This study was conducted to determine the length of open mindedness of Far Eastern University students, specifically, it sought answers to the following questions: 1. What is the profile of respondents in terms of: age and gender 2. Are Far Eastern University students are open minded about premarital sex? C. Significance of the Study For church, sociologists and other institutions who does not promoting premarital sex, this research study will help to determine the length of open mindedness of students on premarital sex. To the students, the students will help the researcher to give their opinions about the study, they will also benefit on recommendations made by the researchers to not engage on  premarital sex. Lastly, to the researcher, this information will serve as their guide to the future youth on determining the length of open mindedness of Far Eastern University students on premarital sex and recommendation to not engage on premarital sex. D. Scope and Delimitation This study focused on determining the length of open mindedness of Far Eastern University students on premarital sex and recommendation to not engage on premarital sex. There will be 100 respondents of Far Eastern University students. The study of factors why they engaged on premarital sex is beyond the scope of the study. E. Materials, Methods and Procedures This study employed the descriptive method in gathering information regarding â€Å"Are Far Eastern University students open minded about premarital sex†. It is employed internet research method. The subject of this study were drawn from 100 students of Far Eastern University. Data were gathered through survey questionnaire. The researcher chose the respondents through random sampling so that each member of the population has an equal chance of being selected. The research instrument used in conducting this study was the questionnaire type with the instruction that can be easily understood by the respondent, this questionnaire was constructed for the purpose of knowing the length of open mindedness of Far Eastern University on premarital sex. The first draft of questionnaire was forwarded to the society and culture professor for corrections and suggestions. After the professor validated and enriched the questionnaires, the researchers prepare the final draft.

Ibelemas Identity Crisis and Wilsons Oppositional Dress :: Identity Oppositional

Ibelema's Identity Crisis and Wilson's Oppositional Dress In Minabrere Ibelema's essay "Identity Crisis", Ibelema suggests that the mainstream american culture is so powerful that all cultures conform to it. Ibelema does this by showing how the mass media portrays African Americans in relation to their cultural identity by using situation comedies as a measuring tool. Of the episodes Ibelema uses very few of them look at African Americans cultural identity. However, what they do is briefly address a cultural story line for one episode, but then revert back to the mainstream anglo programming. On the otherhand, Elizabeth Wilson says in her essay "Oppositional Dress" that sub cultures do exist in society and are strong enough to resist assimilation into the mainstream, and still exist on their own terms. Wilson proves her point by giving examples of sub cultures that appeared in society, and she shows that they still thrive today.On example Wilson uses is the hippie culture that evolved in the 1960's. She points out that hippies can be seen t oday in some areas of the United states, proving her point. She also mentions other movements like the Gay Liberation Movement, the Punk movement, and the Skin Heads, who can all be seen in some form today. In mainstream american culture some individual sub cultures do get lost in the mainstream, but are not forgotten, however most oppositional cultures resist assimilation into the main steam and continue to define themselves on their own terms. In Ibelema's essay, he says that the mainstream culture is so strong that individual cultures assimilate into it. This proposition is not completely correct. The examples Ibelema uses are derived from situation comedies that are directed at a cross cultural mainstream audience. His point is that the African American culture is nonexistent, or assimilated because African American cultural values are not expressed fully in these sitcoms, thus they are a part of the assimilation process. Because these sitcoms are directed at a cross cultural audience the assumption Ibelema uses is false. The African American culture is not lost in america, its existence is found in the homes of African Americans throughout america and is passed on through mothers and fathers, and grand mothers and grand fathers. An opposing view to this argument is Elizabeth Wilson's essay "Oppositional Dress". Her belief is that sub cultures exist in the mainstream society, and they dictate their own existence.

Copper Mining :: Natural Resources Minerals Miners Essays

Copper Mining Copper mining has become a very important industry in today’s society. It is also one of man’s oldest commercial activities. There are many steps from finding a mine site to producing a product made of copper or a copper alloy. The mining industry has also had many important developments from the time the first mine was formed in Rio Tinto in 3000 B.C. The earliest copper sources were globules and chunks of native copper found on the Earth’s surface. After we quickly exhausted the limited amount of native copper, we were forced to look underground for more sources. It started out as a simple and tiring process. In early civilizations slaves would break up rock layers to find copper, and other minerals. It would then be removed from tunnels and small pits where it was found by hand. The first significant breakthrough in the mining process came when smelting was discovered. We have come a long way from those days. Today mining is a very high tech industry containing many expensive steps. The first step is exploration, or finding a good source of copper. This can take any where from 3 to 4 years and cost up to $7,000,000. Next is mine development. This stage also takes 3 to 4 years but costs much more, up to $75,000,000. The third stage is producing the mine. This costs almost $30,000,000 a year, and takes 9 to 21 years before it is completed. The final stage is called final reclamation, lasting around 3 years and costing $27,000,000. These 4 stages apply to both of the 2 most basic forms of copper ores found in nature; sulfide ores and oxide ores. It is a complicated process removing the copper from these two ores since it makes up only 1% of the rock material. Mining copper sulfide ores requires a grinding process to separate the copper from the rest of the rock. The first step is to blast the mine and then haul the material to a copper ore mill.

People Are Becoming Overly Dependent on Technology

Dustan Clinton English 1301 Doctor Nellis 15 April 2013 People have become overly dependent on Technology Some people would say all the great inventions and updates on technology have made this world a better place. It has not! This world has become overly dependent on technology, because of the fact; jobs requirements have changed, laziness has prevailed and people are just commonly fascinated in all that has been created in today’s world that makes that one task little bit easier by the push of a button.Society is pushed in learning new technology to keep their jobs. Men and women that are in there mid range of age in life having been working for that certain career that now allows a machine or knowledge of a device to run it. The newer generation will not know what it is like to actually build with their hands, and will be lost if the device was to break. Certain industries have to have parts quality inspected and be checked by hands. Now they have machines to do it.Our mil itary relies on advanced technology to protect or national security, knowing that’s not the only way to protect. Laziness is part of people becoming overly dependent on technology in today’s society. Everyday ordinary people are using the latest technology to make life just a little easier. Take cell phones added with high speed internet. People can deposit checks, make credit card payments, and pay utility bills, just from a few touches of some buttons on their phones. People are using emails instead of writing letters and postage stamps.Cell phones and similar devices are allowing access to web sites like face book and twitter that allow family and friends to stay connected instead of actually using their phone to make a call. Some kids are growing up not knowing how to even use certain kitchen appliances, such as cheese grader, potato peeler, or can opener. Almost all foods are being made where anyone is able to throw in the microwave and have a full meal. Younger g enerations don’t know what home cooked meals are using grills really is because you can ave full four course meal out of the little box in the corner of the kitchen that cooks for you. House hold chores have even become easier with electric appliances. Dish washers, washing machines, clothes driers, robotic floor sweepers; have made people lazy because they have become overly dependent on today’s technology. People are so fascinated with today’s technology it has caused society to become overly dependent on it. Gaming systems for kids have become so high tech. it is causing them to become addicted, and keeping them from wondering outside and seeing the nature side of life.The systems are filled with intense graphics and connect to high speed internet so kids and young adults can game with the other side of the world. That is fascinating and it also causes kids to be overly fascinated in this technology. Society use to go to the store to rent movies and but cdsâ €™, now they just get on their computers and find a web site to download them. Downloading capability has multiplied 100 percent over the past ten years. It fascinates people just to be able to sit at home and get all the music, or watch any movie they want right there at their finger tips.

Organisational structure Essay

Various Structures – Practical Illustration organizational structure: It refers to a formal system of tasks and reporting relationships that coordinates and motivates employees to work together to achieve the organizational goals. Formal system of task and reporting relationships showing how workers use resources. It Involves the following structures: 1) Functional Structure It refers to the organizational structure composed of all the departments that an organization requires to produce Its goods or services. tOf3 2) Dlvlslonal structures It refers to the organizational structure composed of a series of business units to produce a specific kind of product for a specific kind of customer. It is used by most large corporations. It involves 3 main types: a) Product Structure, where divisions are created according to the type of product and service. b) Geographic Structure, where divisions are based on the area of a country or world served. c) Market Structure, where divisions are based on the types of customers served. 3) Matrix Structure It refers to the organizational structure that groups people by function and product teams simultaneously. It results in complex relationships. The structure is very flexible. Each employee has two bosses (functional manager and product manager) 4) Product Team Structure It refers to the organizational structure where members are permanently assigned to a team empowered to bring a product to market. It involves no two-way (dual) reporting. It involves forming cross-functional teams composed of a group of managers from different departments working together to perform organizational tasks. Existing AFC Organizational Structure: It is very clear that Abu Qir Fertilizers Company extremely represents applying the unctional very steep highly centralized extensively rigid structure.

Information Literacy †What does it mean?

The 21st century has been defined as the â€Å"Information Age† due to the fact that there has been an overwhelming amount of â€Å"information output and information sources.†Ã‚   (ACRL, 2006, p. 1)   In a report released in 1989 by the American Library Association’s Presidential Committee on Information Literacy stated that, â€Å"No other change in American society has offered greater challenges than the emergence of the Information Age.† (Association of College & Research Libraries, 1989, n.a).   In order to combat the growing need for students to adapt to this age of information, professionals began working towards providing an educational environment that focuses on information literacy. To define Information literacy and narrow it down to one specific interpretation would be impossible, as it has been defined in a variety of ways since 1970.   To offer a broad definition, the American College of Research Libraries defines it as, â€Å"the set of skills needed to find, retrieve, analyze and use information.   (ACRL, 2006, p. 1) Christina Bruce, has also defined information literacy as â€Å"the overarching literacy essential for 21st century living.†Ã‚   (Bruce, 2004, p. 2) A number of professionals continue to develop strategies and policies that will enhance the area of information literacy and enable educators to assist students as they take advantage of the information and communication avenues available to them.   (Bruce, 2004, p. 2) Christina Doyle was the first to introduce the Delphi technique into the realm of information literacy, in her 1992 study where a national panel of experts from the National Forum of Information Literacy conducted a study that took a deeper look into the National Education Goals.   (Doyle, 1994, p. 21) This technique was used to reach an agreement among professionals that â€Å"information Literacy is the ability to access, evaluate and use information from a variety of sources.†Ã‚   (Doyle 1992).   The outcome of this study defined the framework to show the critical nature of information literacy and the importance of working to create an information society. (Doyle, 1994, p. 21) The goals established by this committee lead to â€Å"successful education and employment for all Americans.†Ã‚   (Doyle, 1994, p. 21) Since 1980, a variety of information literacy skill models have been developed by educators, national and state organizations and national associations dedicated to information literacy.   These models are designed to support student educators as they attempt to integrate information into their classrooms, assist school librarians as they attempt to provide leadership in the school system, and to assist professionals as they attempt to stay in tune with technology advancements.   (Stripling, 1999, p. 54)   These models provide educators the means to teach students a series of processes and steps to follow as they evaluate and process information.   (Bruce, 2004, p. 3) Perhaps one of the most popular models is the Eisenberg and Berkowitz Big6 model.   Eisenberg and Berkowitz define their approach as, â€Å"a systematic approach to information and problem solving.†Ã‚   (Eisenberg & Berkowitz, 1990, p. 1)   They also believe that through the model’s evolution that it has developed two additional definitions – â€Å"2) six broad skill areas are necessary for successful information problem solving. Students need to develop a range of competencies within each skill area. 3) a complete library and information skills curriculum are necessary.   Often referred to as a scope and sequence the Big Six Skills offers a systematic alternative to traditional K-12 frameworks that focus on location and access skills.†Ã‚   (Eisenberg & Berkowitz, 1990, p. 1)     Ã‚  Ã‚  This approach has been widely accepted and implemented by many schools. Another model used to shape the way that students obtain and evaluate information is the Stripling and Potts Research Process Model.   It was originally developed in 1988 and was widely accepted â€Å"because it provided a guide through each state of creating a research paper.†Ã‚   (Reidling & Eisenberg, 2002, p. 7)   Stripling and Pitts suggest that students follow a 10 step research process within a outline that shows the student how information literacy skills build upon each other.  Ã‚   (Reidling & Eisenberg, 2002, p. 7) Research continues to progress in the area of information literacy, as information and technology continue to advance.   Education requires a learning model that is based upon the foundation of the real world – a model that is active and incorporated with reality, rather than separated.   (Association of College & Research Libraries, 1989, n.a).   For this reason, information literacy is a means of personal empowerment. It allows people to verify or refute expert opinion, and to become independent seekers of truth. (Association of College & Research Libraries, 1989). But how much information is too much? In business, Herbert E. Meyer, who has served as an editor for Fortune magazine and as vice-chairman of the National Intelligence Council, describes in his 1988 book, Real World Intelligence (2), the astonishment and growing distress of executives who `are discovering that the only thing as difficult and dangerous as managing a large enterprise with too little information is managing one with too much` (Meyer, 1987 p.29).   Meyer does, however, go on to stress that companies should focus and rely on public sources that are available to them for a great deal of their information.   (Meyer, 1987 p.36). It is important that a focus is placed upon differentiating between information literacy and information technology.   Information technology skills â€Å"enable an individual to use computers, software applications, databases, and other technologies to achieve a wide variety of academic, work-related, and personal goals.†Ã‚   (American Library Association, 2000, p. 3) Information literacy is, â€Å"a set of abilities requiring people to ‘recognize when information is needed and have the ability to locate, evaluate and use effectively the needed information.†Ã‚   (American Library Association, 2000, p. 2)   Information literacy consists of more than searching through library reference materials – it’s a goal for learners and does not consist of just one technique or method.   (Gilton, 1994) The traditional way of library research is being abandoned as our society turns to the Internet for electronic resources.   Ã¢â‚¬Å"Increased access to technology has altered the way that students study, while the variety of electronic information resources has widened the potential resource base for all students.† (Orr, Appleton, & Wallin, 2001, p. 457) Approximately 75% of schools today have internet access and it is quickly becoming an important teaching tool in the educational classroom. (German & Bartolo, 2001, p. 1)   Multiple studies have been done showing the impact that the Internet is having on students.   It has been shown that 20 % of the college students do not make any judgment about the quality or reliability of the information that they obtain from the Internet or other sources. (Zabel, 2004, p. na) With the onset of the Internet and the challenge it has posed on the information literacy curriculum, professional organizations are partnering with educators to work with students in educational systems of all levels.   Austin Peay State University’s Woodward Library was one of 23 universities that created a program to assist students to â€Å"evaluate information available on the World Wide Web.†Ã‚   (Austin Peay State University Quick News, 2001, p. na) This venture supporting the tactics of Information Literacy was supported by the Association of College and Research Libraries and funded through the federal Institute of Museum and Library Services National Leadership Grant.   (Austin Peay State University Quick News, 2001, p. na) In an effort to support the importance of Information Literacy, efforts are being made to create evaluation tools for both students and educators to enable both to use the internet as an effective resource.  Ã‚   Project 2061, a project sponsored by the American Association for the Advancement of Science, has been created to reinforce the methods of information literacy in the area of science and mathematics.   (German & Bartolo, 2001, p. 1) Information literacy is challenged by the constantly changing environment of the Information Age.   The challenge of education is to continue to develop â€Å"creative and rational thinkers who can solve problems and who can be reflective.†Ã‚   (Doyle, 1994, p. 44)   The Big6 approach to information problem solving is still the most widely used model to reinforce and teach information literacy, as approximately 84,000 teachers have been trained in the program. (Serim, 2002, p. na) Both national and international organizations are reacting to the digital age and the implications on education by designing effective intervention programs and methods.   (Serim, 2002, p. na) Though there is a great deal of work yet to be done, the foundation and practices of information literacy provide an environment where students can strive to meet the challenge. References Acrl. (2006, August 28). Association of College and Research Libraries. Retrieved from http://www.ala.org/ala/acrl/acrlissues/acrlinfolit/infolitoverview/introtoinfolit/introinfolit.htm#what Ala. (2000). Information Literacy Competency Standards (Publication). Chicago, IL: Association of College and Research Libraries. American Library Association. (2000). Information Literacy Competency Standards (Publication). Chicago, IL: Association of College and Research Libraries. Austin Peay State University Quick News. (2001, July 30). APSU works on information literacy. Austin Peay State University Quick News. Retrieved from http://www.apsu.edu/quicknews/2001/0730/literacy.htm Bruce, C. S. (2004). Information Literacy as a Catalyst for Educational Change (Rep.). Yeppoon, Queensland: Queensland University of Technology. Chisholm, M. (1989). Presidential Committee on Information Literacy: Final Report (Rep.). Washington, D.C.: Association of College and Research Libraries American Library Association. Doyle, C. S. (1994). Information Literacy in an Information Society: A Concept for the Information Age. Syracuse, New York: ERIC Clearinghouse on Information & Technology. Eisenberg, M. B., & Berkowitz, R. E. (1990). Information problem-solving: the big six skills approach to library & information skills instruction. Norwood, New Jersey: Alex Publishing Corporation. German, L., & Bartolo, L. M. (2001). Science and Information Literacy on the Internet: Using the Standards Created by the Association of College and Research Libraries and Project 2061 to Create a Science Web Page Evaluation Tool (Rep.). Denver, Colorado: Association of College and Research Libraries. Gilton, D. L. (1994). A World of Difference: Preparing for Information Literacy Instruction for Diverse Groups. MultiCultural Review, 3, 54-62. Orr, D., Appleton, M.,   & Wallin, M. (2001). Information literacy and flexible delivery: Creating a conceptual framework and model. Journal of Academic Librarianship, 27, 457-463. Reidling, A. M., & Eisenberg, M. (2002). Learning to Learn: A Guide to Becoming Information Literate (Teens the Library Series). New York, New York: Neal-Schuman Publishers, Inc. Serim, F. (2002, May/June 10). The Importance of Contemporary Literacy in the Digital Age: A Response to Digital Transformation: A Framework for Information Communication Technologies (ICT) Literacy. The Big6: Information Skills for Student Achievement. Retrieved from http://www.big6.com/showarticle.php?id=157 Stripling, B. K. (1999). Learning and Libraries in an Information Age: principles and practice. Englewood, Colorado: Libraries Unlimited. Zabel, D. (2004). A Reaction to †Information Literacy and Higher Education. Journal of Academic Librarianship, 30, 17-21.      

Capital Investment Decisions Assignment Example | Topics and Well Written Essays - 1500 words

Capital Investment Decisions - Assignment Example The stated aim of this recently introduced legislation is â€Å"to promote the financial stability of the United States by improving accountability and transparency in the financial system, to end ‘too big to fail’, to protect the American taxpayer by ending bailouts, to protect consumers from abuse financial services practices, and for other purposes† (GPO, n. d.). Even though this Act was passed with intent to protect the nation from another financial crisis, it adversely affects banks’ ability to extend financial assistance to various business sectors. This legislation noticeably reduces banks’ lending limits. For instance, the Act strictly requires banks not to lend money to risky projects or business organizations that are less likely to repay debts. Often, it cannot be possible to accurately evaluate the potentiality of capital projects or business acquisitions because those ventures depend on a set of uncertain future events. According to the American Bankers Association (2012), this Act has limited price thresholds for certain lending segments and framed new disclosure forms and procedures for all types of mortgages. As a result, large business corporations would face potential challenges in meeting business expansion needs timely. Another disappointing feature of this Act according to the American Bankers Association (2012) is that it has mandated many stronger legal liabilities in connection with real estate finance. Although these policy changes are effective to ensure the accountability and transparency of banking transactions, business houses often find it difficult to raise adequate funds to finance capital projects and acquisitions. Consequently, entrepreneurs and other business organizations would hesitate to undertake new business development ventures; and this situation would adversely affect the growth rate of the US economy as a whole. The Forbes writer Lenzner (2012) argues that the Dodd-Frank Act is a â₠¬Ëœconfused, bloated law’ because this policy change has failed to address many concerns including cost, efficiency, and growth. 2. No economic policy can assure 100 percent that it can prevent a financial crisis in the future. In contrast, economic policies or legislative amendments are introduced to lessen the chances of economic downturns or to reduce the impacts of a future financial crisis. The Act implies that the US economy has to make some regulatory changes in order to forecast and respond to the next crisis effectively. Hence, the Dodd-Frank Act itself says that it would not guarantee the prevention of a future financial crisis. The US policymakers hold the view that America’s largest financial firms represent some of the major huge pillars supporting the US economy. They point out that damages to these pillars during the 2008 global financial crisis worsened the economic status of the nation. It is identified that the increased governmental support persuaded these big companies to borrow cheaply and to take greater risks. In short, the â€Å"too big to fail’ status of those large financial companies can be considered as a major factor contributed to the recent recession. According to Will Melick, the Gensemer Professor of Economics (as cited in Kenyon College Alumni Bulletin (2012), the Dodd-Frank Act contains provisions for certain restrictions on financial firms’ operational activities in exchange for the protection from